Feeds no longer reward who follows you. They reward what holds attention. HZ Visuals makes short-form video ads, statics and daily social content at the volume the algorithms now run on.
Short-form we've built for the feed.
All workYour short-form team, without the hiring. We make the video ads, statics and daily posts your feeds run on, and deliver them at the pace your testing moves.
The feed decides who sees you now. Three changes, and what we do about each.
Discovery feeds put posts in front of people who have never heard of you.
…so every piece stands on its own, with the hook in the first second.
With broad targeting, the ad itself decides who sees it.
…so we make variants, not one hero film: different hooks, angles and presenters.
What gets tested and posted regularly beats what gets admired once.
…so we deliver in batches, every week, ready to post.
Most briefs are one of five jobs, whatever you sell.
Find the argument that stops the scroll.
Bring a product, offer or practice area to market.
Keep your feeds full without filming anything new.
Answer the objection that stopped the first click.
Keep fresh creative flowing into a winning campaign.
Whatever you’re marketing, we can make the creative for it.
Three formats, one job: keep your feeds full of work that earns attention.
Explore servicesUGC-style ads for DTC brands and apps, built as hook batches from one approved presenter, and VO spots for law firms, insurers and service businesses: composed footage under a recorded human voice. Captions burned in, every placement cut, ready for the ad account.
Nobody's checking.
UGC-style ad
Single-image ads and carousels for anyone running paid social. One argument per frame, the advertiser named before the hook, and variants per market and ratio so a test has something to compare.
Three things moving the market this week.
Carousel
For companies with a library of webinars, podcasts, Lives and presentations. We cut each recording into clips, carousels and post copy, five posts a week, so what you already filmed reaches people who never watched the full hour.
“Nobody reads the full report. Everyone watches the minute that matters.”
The body stays fixed and the first three seconds change, so a test tells you which argument works, not which take was luckier.
Same presenter, same room, five different ways in.
Here's why you quit in week two.
Your app never noticed you skipped.
Stop downloading plans.
“Nobody's checking.”
Week three is where plans die.
Every winning hook is recut per placement, reframed for the crop rather than stretched into it.
Nobody's checking.
Nobody's checking.
Nobody's checking.
Nobody's checking.
A short path with few hand-offs. You brief once, review once, and the work arrives ready to run.
Send us the product, the offer, or the recordings you want used.
A doc, a Loom or a Slack message. We come back with the questions that change the work: audience, placement, which hooks have already run and what they're competing with in the feed.
Hooks and scripts, every claim traced to your own copy.
Each product claim comes from your site, your store listing or your live ads, never from us. Presenters explain what you sell; they never claim to have bought or used it.
One approved presenter, or composed footage, shot for your placements.
Footage is generated with current video models and finished by hand. Your logo, captions, claims and numbers are never generated. They're set from your real files. Synthetic presenters are labelled on the frame. For repurposing, transcription and clip selection are machine-assisted; every clip, caption and claim is checked by hand before you see it.
One body, a batch of hooks, one clean test.
The first three seconds are the only variable, so the test reads which argument works. Hooks are numbered and stay numbered, so a winner can be discussed and refreshed.
Captions, brand, end card and every placement cut.
Burned-in captions, your real logo, an end card and exports named the way your ad account expects them. Source files included.
Go from brief to polished creative in days, not weeks.
Ad batches and statics run in days. A week of posts lands within five working days of the recording. VO spots run to a schedule agreed up front.
DTC brands buy volume and speed. Service businesses buy authority. Content libraries need a daily outlet. Same studio, different format.
Agencies don’t always need another strategy partner. Sometimes they just need more production capacity — on deadline, in your brand system, under your name.
“The work ships under your name. We are happy to stay invisible.”
HZ Visuals can run as an extension of your marketing team: a standing queue of hook batches, refreshes and daily posts.
One standing queue instead of a project-by-project scramble. You brief as the campaign calendar demands; the work keeps arriving.
Start a projectTell us what you're launching, selling or promoting. We'll take it from there.
or email hello@hzvisuals.com